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Analysis and perspectives on the business of fintech x sport. What the deals mean, who wins, and what comes next

Messi, Mastercard and Brex Walk Into a Bar

Messi, Mastercard and Brex Walk Into a Bar

Lionel Messi is at the heart of a new Brex and Mastercard activation that gives cardholders access to exclusive football rewards, including the El Amague jersey. It's a play that combines star power, fan engagement and fintech marketing.

Chime and Budget University take financial education to the Gridiron

Chime and Budget University take financial education to the Gridiron

Chime and Budget University announced a partnership bringing financial education directly to Howard University's football programme, putting personal finance tools in the hands of student athletes.

Monzo makes its cricket debut with The Hundred partnership

Monzo makes its cricket debut with The Hundred partnership

Monzo signed as the Official Banking Partner of The Hundred, marking the UK digital bank's first major cricket sponsorship.

How dLocal and Uruguay Are Showing Up at FIFA World Cup 2026

How dLocal and Uruguay Are Showing Up at FIFA World Cup 2026

Uruguay may be one of the smallest nations at the World Cup, but Montevideo-born payments giant dLocal is proving global ambition has no size limit. As La Celeste returns to football's biggest stage, dLocal is using the tournament to showcase an emerging-market success story to the world.

How Colombia's World Cup Return Became a Fintech Moment

How Colombia's World Cup Return Became a Fintech Moment

Eight years after missing the World Cup, Colombia is back - and so is the commercial machine surrounding Los Cafeteros. Beneath the celebrations lies a story of how banks, super-apps, and telecom giants are competing to shape the future of money for 52 million Colombians.

Brazil's Football Fever

Brazil's Football Fever

Brazil is chasing a sixth World Cup. Fintechs are chasing distribution. From Pix abroad to embedded finance and creator-led media, FIFA World Cup 2026 is becoming a live testing ground for Brazilian fintech strategy. Here's what we're seeing.

All In on Argentina

All In on Argentina

As Lionel Messi takes the pitch for his final World Cup, we breakdown the infrastructure plays of Ant International, Nexo, LuLu, and Kalshi - and why the Argentine crest has become the ultimate trust signal for global fintech scaling.