Chime and Budget University take financial education to the Gridiron
Chime and Budget University announced a partnership bringing financial education directly to Howard University's football programme, putting personal finance tools in the hands of student athletes.
Type: Branding - financial education partnership with Howard University football programme
Sport: Football / NCAA
Announced: July 2026
- Chime and Budget University are embedding financial education into Howard University's football programme, giving student-athletes access to budgeting tools, financial literacy resources, and banking products at a stage of their lives when money management skills have the most long-term impact.
- Howard is one of America's most prominent HBCUs and the partnership carries cultural weight that extends well beyond the football programme itself.
- The initiative reflects a broader trend of fintechs using collegiate sport as a community investment channel rather than a pure visibility play. With NIL deals now putting real money in student athletes' hands, financial education partnerships at this level have genuine product relevance - these are young people who need exactly what Chime is offering at exactly the right moment.
- Chime's Head of Social Impact said: "Student athletes work incredibly hard both on the field and in the classroom, and we want to make sure they have the financial tools and knowledge to build a strong foundation for their futures. Howard University football is a community we are proud to support."
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