Monzo and Coventry win the room
Coventry City and Monzo took home the Partnership of the Year gold prize at the Football Business Awards, validating a model built on community identity rather than logo visibility.
Football
Polymarket and OneFootball kick off together
OneFootball and Polymarket announced a partnership to bring football prediction markets to fans worldwide, plugging decentralized prediction infrastructure into one of football's largest digital audiences.
Corpay's football debut comes at Vålerenga
Corpay Cross-Border was named the Official FX Supplier of Norwegian club Vålerenga Fotball, embedding its currency infrastructure directly into the club's financial operations.
Crypto.com gets into the Collectibles Game
Crypto.com and Fanatics Collectibles announced a world-first UEFA Champions League activation, bringing digital collectibles into one of football's most passionate fan communities.
Revolut signs Hammarby
Revolut signed as an official partner of Hammarby Fotboll, the Swedish club with one of Scandinavia's most passionate and digitally engaged fanbases.
Mastercard owns the Nu Stadium experience
Inter Miami CF named Mastercard as Exclusive Payment Services Partner and Official Partner of Nu Stadium, giving the payment network control of the transaction layer inside one of MLS's most high-profile venues.
Deel puts its name on Arsenal's sleeve
Deel and Arsenal announced an official sleeve partnership, putting the global HR and payroll platform on the shirt of one of the world's most recognised football clubs.