Equiti takes Front-of-Shirt position at Al Wahda FC
Equiti has renewed and expanded its sponsorship of Al Wahda FC for the 2026/27 season, taking front-of-shirt branding alongside Lead Development and securing exclusive training kit rights.
Type: Branding — front-of-shirt sponsorship and training kit rights
Sport: Football / UAE Pro League
Announced: August 2026
- Equiti has renewed and expanded its sponsorship of Al Wahda FC for the 2026/27 season, moving into a front-of-shirt position alongside Abu Dhabi property developer Lead Development. Equiti branding will appear on the club’s home, away and goalkeeper kits as Al Wahda competes across the ADNOC Pro League, UAE President’s Cup, ADIB Cup, QAT-UAE Challenge Cup and Pro League U23 competition.
- The expanded agreement also gives Equiti exclusive branding rights on Al Wahda’s training kits, covering both first-team and academy sessions. At Al Nahyan Stadium, the fintech will receive dedicated pitch-side LED advertising, giant-screen content windows, branding around the dugouts and general-admission gates, an Equiti Gate supporter entrance, plus visibility across the club store and online shop.
- Chantelle Johnson, Equiti Group CMO, said: “This is a club with real history in Abu Dhabi. Expanding our role here is about showing up for that community, not just for a season, but for what comes after it,”
- Johnson added: “Al Wahda FC embodies the aim higher spirit, and this expanded partnership lets us stand alongside the club, its players and its fans as they push for more this season.”
- His Excellency Fares Maktoum Al Mazrouei, Chairman of the Board of Directors of Al Wahda Football Club Company, said: “This partnership with Equiti is an extension of a long and fruitful relationship that has existed between our two institutions for many years,” He described Equiti as representing excellence in fintech and making financial markets accessible, while highlighting the expanded relationship as a partnership built around shared ambition, discipline, sport, community and institutional collaboration.
- The partnership also brings back The Equiti Challenge, a corporate tournament held at Al Nahyan Stadium under Al Wahda’s Sponsors Support and Success Partners Initiative. The second edition took place on 15 February 2026 and included eight institutional teams.
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