Bitstack joins RC Lens for Champions League Campaign

Type: Branding — European shirt sleeve sponsorship
Sport: Football / UEFA Champions League
Announced: August 2026

• Bitstack has signed a partnership with RC Lens for the entire 2026/27 season, marking the French Bitcoin savings app’s first partnership in professional football. Its logo will appear on the left sleeve of the men’s first-team jersey during UEFA Champions League matches, both home and away.
• The partnership comes as RC Lens returns to the UEFA Champions League for the fourth time, following its first Coupe de France triumph in May 2026. The club will play eight group-stage matches, including four at Bollaert-Delelis, which enters the season after 86 consecutive sold-out league matches.
• Beyond the Champions League shirt presence, Bitstack will receive visibility at Bollaert-Delelis during Ligue 1 matches, alongside exposure across RC Lens’ digital platforms and player-created content. The partnership will also include exclusive fan experiences throughout the season.
• Alexandre Roubaud, co-founder and CEO of Bitstack, stated: “RC Lens is a popular, ambitious club that remains true to its identity. Its culture of hard work, consistency, and passing on knowledge aligns perfectly with how we have been building Bitstack for the past five years: making Bitcoin savings simple and accessible to everyone. This partnership marks a significant milestone for Bitstack, and we are proud to join Racing for this European season.”
• Financial education is another part of the partnership, with Bitstack and RC Lens planning to promote greater understanding of savings, risk and long-term investing among the club’s communities. The companies say the aim is to encourage more informed financial choices and greater autonomy.
• Benjamin Parrot, CEO of Racing Club de Lens, said: “We are delighted to see Bitstack join us on this adventure and to be the first club with which the company has chosen to partner! We were particularly drawn to Bitstack's approach, which focuses on making financial stakes more accessible and empowering everyone with greater autonomy, in a transparent and responsible manner. Through its visibility on our jersey sleeve during our European campaign, we are also pleased to contribute to the international reach of an innovative French company whose ambitions resonate with those of Racing. Welcome to the Sang et Or family, Bitstack!”
• Xavier Oddone, Managing Director of SPORTFIVE France, said: “Supporting Racing Club de Lens and Bitstack in this partnership was a natural fit: both entities share common values of accessibility and high standards. We look forward to seeing this collaboration unfold during the 2026-2027 season.”

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