XTB becomes FC Porto’s Official Investment Partner through 2029
XTB signed a three-year global partnership with FC Porto, securing sleeve branding on the men’s first-team shirts in domestic competitions alongside digital, stadium and player-content rights.
Type: Branding - shirt sleeve sponsorship and club marketing rights
Sport: Football / Primeira Liga
Announced: August 2026
XTB has signed a three-year global partnership with FC Porto, securing sleeve branding on the men’s first-team shirts in domestic competitions alongside digital, stadium and player-content rights.
- XTB has become an Official Investment Partner of FC Porto in a three-year agreement, with the partnership running from the 2026/27 season through the 2028/29 season. XTB branding will appear on the sleeve of the men’s first-team shirts in domestic competitions from the start of the 2026/27 campaign.
- The agreement gives XTB a broader set of promotional assets at Estádio do Dragão, including pitch-side LED screens, stand-mounted LED displays, external videowalls and visibility in the press room. The two brands will also create digital communications and player content as part of the partnership.
- Omar Arnaout, CEO of XTB, said: “This partnership allows us to significantly boost our visibility in key European markets while deepening our connection with football fans.” He added that XTB will use the collaboration to support financial education and empowerment among its global fanbase.
- Achraf Drid, Managing Director at XTB MENA, said the partnership supports XTB’s focus on the Middle East and North Africa, describing the collaboration as a way to connect the company’s trading platform with its performance and international market ambitions.
- André Villas-Boas, President of FC Porto, said the three-year agreement brings the club together with an internationally recognised organisation and will allow FC Porto and XTB to create experiences for members and supporters, strengthen the club’s international reach and generate lasting value.
- XTB will also receive activation and digital communication rights, with the company positioning the partnership around making investing more accessible to people who want to put their money to work.
Follow FinTech in the Arena for coverage of every fintech x sport deal >
Comments ()