XTB adds Olympique Lyonnais to growing football portfolio

Type: Branding — shirt sponsorship and club marketing rights

Sport: Football / Ligue 1

Announced: August 2026

XTB has signed a three-season partnership with Olympique Lyonnais, adding shirt branding, stadium LED exposure, digital campaigns and financial education programmes to its growing European football portfolio.

• XTB signed Olympique Lyonnais as a main partner for the next three seasons, with its logo appearing on the French club’s shirts. The financial terms were not disclosed, and the exact position of the XTB logo on the shirt has not been specified.
• The partnership also includes LED boards at Groupama Stadium across all competitions, digital campaigns featuring Lyon players, and financial education programmes. Both XTB and Lyon said the deal will include financial education and responsible investing initiatives, although no further details on their format or reach were disclosed.

• Szymon Szymański, Chief Growth Officer at XTB, said: "We want to become the leader and the most popular investment app in France." The partnership comes as XTB increases its focus on the French market, where it launched PEA tax-advantaged accounts in 2025.
• Thibaut Chatelard, Senior Vice President of Revenue and Marketing at Olympique Lyonnais, said: "XTB's decision to commit to three seasons confirms the strength of the OL brand."
• The Lyon deal is XTB's third European football club partnership since April. The broker first partnered with Napoli in April on a two-year global trading partnership, before announcing a three-year sleeve sponsorship with FC Porto four days before the Lyon agreement.

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