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Mbanq announced a multi-part partnership with Bradford City AFC - starting with rear of shirt sponsorship, followed by stadium naming rights, renaming iconic Valley Parade as Mbanq Valley Parade.

Starling Bank launched the fifth edition of its Kick On initiative, committing to match 2,000 business sponsors with local grassroots female football teams and subsidising kit sponsorship costs, backed by Alessia Russo MBE and Jill Scott MBE.

Amsterdam-based fintech GoDutch launched a Limited Edition Business Mastercard in partnership with Lionel Messi and Mastercard, offering 1% uncapped cashback with bonus rewards tied directly to Argentina's match wins during the tournament.

CMC Markets was confirmed as Everton's new main partner, putting one of the UK's largest retail trading platforms on the front of shirt for a club stepping into a brand new stadium and a new chapter in its 148-year history.