SumUp takes Manchester United sleeve in club-record fintech deal
SumUp has signed a multi-year partnership with Manchester United, becoming the club’s Official Shirt Sleeve Partner while launching a co-branded payment card for fans.
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Southampton FC adds VARIANSE as global trading partner
VARIANSE has signed a multi-year deal with Southampton FC, becoming the club’s Official Global Trading Partner and exclusive Official CFD Trading Partner.
Edition 2 - August: Why is every football shirt suddenly fintech? 👀
The FinTech in the Arena Newsletter | Edition 2 asks a simple question: how did fintech end up on so many sports shirts? August has a few answers. 👀
Finom puts European Entrepreneurs at the Heart of Juventus
Finom has become Juventus’ Official B2B Financial Platform Partner across Europe in a multi-year marketing and sponsorship agreement starting with the 2026/27 season.
Mastercard takes the front of Inter Bogotá’s shirt
Mastercard has become Internacional de Bogotá’s primary shirt sponsor, bringing its Priceless platform and payments technology into the club’s fan experience.
Kalshi becomes exclusive US open prediction market partner
Kalshi has secured an exclusive partnership with the U.S. Tennis Association to become the US Open’s prediction market platform partner, with the agreement taking effect during the 2026 tournament.
Salmon becomes NBA Philippines partner through 2026/27 Season
Salmon Philippines has become an official NBA partner in the Philippines under a long-term agreement, with the fintech set to become presenting partner of the NBA 3X Philippines Open from the 2026/27 season.