Southampton FC adds VARIANSE as global trading partner

Type: Branding - global trading and CFD partnership
Sport: Football / EFL Championship
Announced: September 2026

• The partnership gives VARIANSE global rights to use Southampton FC’s partnership titles and approved club IP across international branding and digital activations. The broker will also have a prominent presence at St Mary’s Stadium through matchday advertising and other partner branding throughout the season.
• The two brands will create digital campaigns and original content featuring Southampton’s men’s first-team players. The partnership is designed to connect VARIANSE’s online trading business with Southampton’s international fanbase through digital activations and supporter-focused content.
• For VARIANSE, the deal comes as the company marks 10 years in the online trading industry. The London-headquartered broker, established in 2015, offers Forex, commodities and CFD trading and says it serves clients in more than 100 countries.
• Rohit Mirpuri, Chief Executive Officer of VARIANSE, said: “Becoming Southampton Football Club's Official Global Trading Partner is a pivotal moment for VARIANSE. Southampton has a proud history, an international fan base, and a strong reputation for developing talent and embracing innovation. Those qualities reflect the ethos that has shaped the way we have built VARIANSE.”
• Greg Baker, Chief Revenue Officer of Southampton FC, said: “We are delighted to welcome VARIANSE to Southampton Football Club as our Official Global Trading Partner. The partnership reflects Southampton FC's long-standing commitment to working with ambitious, high-growth brands that share the Club's values of authenticity, innovation, community engagement and a strong focus on their clients and supporters.”

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