Salmon becomes NBA Philippines partner through 2026/27 Season

Type: Branding — league partnership and tournament sponsorship
Sport: Basketball / NBA
Announced: August 2026

• Salmon Philippines has entered into a long-term partnership with the NBA, becoming an official league partner in the Philippines. The fintech, which focuses on digital banking and consumer lending through its mobile app, announced the partnership at the NBA House Philippines 2026 event in Makati.

• The partnership includes Salmon becoming the presenting partner of the NBA 3X Philippines Open starting with the 2026/27 season. The 3-on-3 tournament will feature the country's top men's and women's teams.
• Salmon co-founder Raffy Montemayor said: “Basketball is a part of our daily lives as Filipinos, from the courts in our barangays to the TV screens in our homes, and it is woven into the country’s cultural fabric. We want Salmon to work the same way: a reliable partner that is present for everyday money moments and a brand that brings people together. Aligning with the NBA, one of the most recognizable brands in the world, is a natural, strategic move to connect with Filipinos through something they love.”
• Sheila Rasu, NBA Head of Southeast Asia and Asia Marketing, said: “Salmon shares our commitment to using the power of basketball to bring Filipinos together and we couldn’t be more excited to work together to create new touchpoints for NBA fans across the country.”
• The partnership initially kicked off with Salmon supporting the NBA House Philippines 2026 event, before expanding into the NBA 3X Philippines Open from the upcoming season.

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