Finom puts European Entrepreneurs at the Heart of Juventus

Type: Branding - exclusive B2B financial partner sponsorship
Sport: Football / Serie A
Announced: September 2026

• Finom has signed a multi-year partnership with Juventus, becoming the club’s Official B2B Financial Platform Partner across Europe from the 2026/27 season. The B2B financial partner category is exclusive to Finom.

• The partnership includes matchday hospitality, stadium tours and a dedicated “Powered by Finom” event at Allianz Stadium. These experiences are designed to bring Finom’s customers, partners, media and potential customers into the Juventus ecosystem.
• Finom will also receive LED visibility at Allianz Stadium, collaborations with the Juventus Creator Lab and access to first-team player imagery during the partnership.
• Andrew Petrov, CEO and Co-Founder, Finom, said: “Big financial brands are built either for consumers or for large corporations. The people who run their own business rarely get the bigger stage, and we believe they should have it. Italy is one of our most important markets, home to almost 5 million entrepreneurs, and there's no better way to stand alongside them than through a club with this history and this following. Entrepreneurs live by the same rule a club does: you're judged on the result every week, and you win with the squad you picked. Over the coming seasons we'll be bringing them into Allianz Stadium, not just our logo.”
• Peter Silvestone, Juventus Chief Business Officer, said: “We are pleased to welcome Finom, as Juventus’ B2B Financial Platform Partner. This partnership reflects our continued commitment to bringing ambitious, fast-growing companies into the Juventus family, thanks to partners that share our drive for innovation, international growth and meaningful connections with their communities. Together with Finom, we look forward to creating valuable experiences for entrepreneurs, combining the strength of the Juventus brand with Finom’s mission to support the businesses that power local economies every day.”
• Finom describes itself as an all-in-one financial platform for European entrepreneurs, freelancers and SMEs, offering business accounts, multi-currency payments, cards, accounting, invoicing and expense management. The company says it serves 300,000 businesses across Europe and raised a €115 million Series C in June 2025, taking total funding above €300 million.

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