iCapital adds Sam Burns to its Global Golf Ambassador Roster
iCapital has signed five-time PGA TOUR winner Sam Burns as a global brand ambassador, with Burns debuting the fintech’s logo on his chest at the FedEx St. Jude Championship.
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Avant puts a new NASCAR Credit Card on the starting grid
Avant and NASCAR have signed a multiyear partnership to launch a co-branded NASCAR credit card in 2027, giving fans exclusive rewards, automatic NASCAR Fan Rewards status and additional access to the sport.
How American Express turned sports sponsorship into a payment engine
American Express now boasts a sports footprint spanning over 50 leagues, teams, venues, and marquee events globally. This is the story behind how Amex turned matchday hospitality, ticketing, and payments infrastructure into the ultimate customer retention machine.
Revolut x Sports: Inside Revolut’s high-stakes bet on global sport
Revolut has built one of fintech's most aggressive sports portfolios, spanning Formula 1, Premier League football, Serie A, Top 14 rugby, and the NBA. This is the story behind its high-stakes partnerships >>
JPMorganChase becomes Miami HEAT’s Official Financial Services Partner
JPMorgan Chase entered a multi-year partnership with the Miami HEAT and Kaseya Center, becoming the Official Financial Services Partner and bringing new benefits, arena experiences and community programmes to fans.
XTB becomes FC Porto’s Official Investment Partner through 2029
XTB signed a three-year global partnership with FC Porto, securing sleeve branding on the men’s first-team shirts in domestic competitions alongside digital, stadium and player-content rights.
XTB adds Olympique Lyonnais to growing football portfolio
XTB has signed a three-season partnership with Olympique Lyonnais, adding shirt branding, stadium LED exposure, digital campaigns and financial education programmes to its growing European football portfolio.