BBVA brings Internazionale Milano partnership to life with new fan offers
BBVA has officially launched its partnership with Inter, combining club visibility with new customer offers and fan experiences in Italy.
Type: Branding - sleeve sponsorship and fan engagement
Sport: Football / Serie A
Announced: September 2026
- BBVA is now Inter’s Official Sleeve Partner for the men’s First Team, Inter Women, Inter U23, Inter U20 and Inter Legends. The bank is also the Front Jersey Partner for the club’s men’s and women’s youth teams from U18 downward.
- The partnership comes as BBVA pushes further into the Italian market, where the bank is approaching one million customers. From October 1, existing customers can access a rate of up to 4.25% on new liquidity, while new customers can access a 4% rate and 4% cashback for six months.
- Walter Rizzi, Head of Digital Banking at BBVA in Italy, said: “seeing our logo on Inter's jersey is an important moment for BBVA and for all the people who choose to trust us every day in Italy. This partnership is concrete proof of our long-term commitment to the country: we want to keep growing alongside our customers, offering innovative products and an increasingly simple and rewarding digital experience.”
- The partnership will also bring new fan experiences. A prize draw will give BBVA customers the chance to access tickets in the most prestigious sections of San Siro, with further stadium initiatives and customer experiences planned for the coming weeks.
- Giorgio Ricci, Chief Revenue Officer of FC Internazionale Milano, said: “we are delighted to welcome BBVA to our headquarters and to officially launch this new journey together. Even in these first weeks of collaboration, we have recognized in BBVA a vision for growth and innovation that is fully aligned with that of our Club, as well as a strong ambition to create meaningful value for people and for our respective communities.”
- BBVA and Inter also plan to develop exclusive content and experiences for customers and football fans, with the club highlighting the potential to strengthen its digital ecosystem and create more relevant experiences for supporters.
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