Chime adds Jaxson Dart to its sports roster

Type: Branding - athlete partnership and financial education
Sport: American Football / NFL
Announced: September 2026

• Dart joins Chime’s growing sports roster as he enters his second NFL season. The partnership adds one of the league’s closely watched young quarterbacks to a portfolio that also includes Major League Soccer and the WNBA’s Portland Fire.
• The deal will run across national advertising, original content and social fan experiences, alongside financial education initiatives. Chime says the partnership is built around themes of ambition, discipline and progress that connect Dart’s career with its members.

• Vineet Mehra, Chief Growth and Marketing Officer at Chime, said: “What drew us to Jaxson is that he doesn't just perform discipline, he lives it. He got where he is by being consistent when nobody was watching, and that's the exact mindset that leads to progress. You start early, stay consistent, and trust that the work compounds over time. Jaxson understands that instinctively, and that's what makes him such a strong partner for Chime.”
• The partnership already has a financial education angle. Earlier this year, Dart participated in Compound Combine, Chime’s nationwide financial education series, which brings practical money skills and resources directly to communities.
• Dart said: “Nothing in football happens all at once. You build it rep by rep, season by season. That's one of the reasons this partnership made sense to me. The same mindset that helps you grow on the field, discipline, consistency, and starting early, matters off the field too.”

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