Visa joins LALIGA as official payment partner across MENA
Visa has become LALIGA’s Official Payment Partner in the Middle East and North Africa, pairing its payments network with the league’s regional fan base through digital content and fan experiences.
Type: Distribution - payments partnership and fan engagement
Sport: Football / LALIGA
Announced: September 2026
- Visa and LALIGA have signed a regional partnership covering MENA, with Visa named the league’s Official Partner in the region and specifically its Official Payment Partner. The partnership will run across integrated marketing, digital content and fan-focused initiatives.
- The activation will focus on bringing fans closer to LALIGA, with Visa planning experiences and digital initiatives designed around football, entertainment and payments. Visa says the partnership will make access to fan moments “easier, more seamless and more connected through digital payments.”
- Tarek Abdalla, Senior Vice President and CMO, Central and Eastern Europe, Middle East and Africa, Visa, said: “Football is one of the region’s biggest passion points and LALIGA is one of the world’s most followed football leagues, with a huge fan base across MENA. As the Official Partner of LALIGA in the MENA region, we are excited to bring fans closer to the competition through engaging content and unforgettable experiences, while making access to the moments they love easier, more seamless and more connected through digital payments.”
- Raúl Ostalé Bruixola, Commercial and Marketing Director in MENA, LALIGA, said: “We are delighted to welcome Visa as LALIGA’s new Official Payment Partner in the MENA region. This partnership is another important step in our commitment to bringing the competition closer to fans through innovative collaborations that create meaningful engagement and memorable experiences.”
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