Kraken enters the FIFA Arena Kraken signed on as an official FIFA World Cup 2026 global partner, putting a crypto exchange inside the most watched sporting event on the planet.
Chime bets on Cena Chime tapped John Cena to front the launch campaign for Chime Prime, its new premium subscription product, leaning into his wrestling persona and famous catchphrase for a campaign built entirely on humour.
Amex and Fanatics build the Super Fan Card American Express and Fanatics announced a co-branded Fanatics American Express card alongside exclusive fan experience access spanning major US sports properties.
Nexo Drives Golf Sponsorship Forward The Nexo Championship returned to Aberdeenshire as Nexo expanded its DP World Tour footprint, giving the crypto lending platform a full tournament week of naming rights on one of golf's premier European circuits.
Ant International signs the King of Clay - Carlos Alcaraz Tennis world champion Carlos Alcaraz became a Global Brand Ambassador for Ant International, giving the payments group one of the most marketable young athletes in global sport.
Visa and Sudeikis make it a Fan Thing Visa partnered with actor Jason Sudeikis to build fan experience activations around the 2026 World Cup, turning its long-held FIFA partnership rights into a consumer moment campaign.
Mastercard owns the Nu Stadium experience Inter Miami CF named Mastercard as Exclusive Payment Services Partner and Official Partner of Nu Stadium, giving the payment network control of the transaction layer inside one of MLS's most high-profile venues.
Monzo Locks In Coventry City Before the Premier League Surge Monzo renewed its partnership with Coventry City ahead of the club's confirmed return to the Premier League, locking in the deal before promotion pricing kicked in.
PayPal gets its own gate at the Seahawks PayPal became the Seattle Seahawks' Official Fan-to-Fan Payments and Exclusive Digital Ticket Payment Processing Partner, carving out a defined functional role inside the team's fan economy.
Bank of America backs the Thorns Bank of America came in as Portland Thorns' official partner covering community access to soccer and wealth management, one of the stronger financial services moves in women's football this year.
Visa levels up inside the Game Electronic Arts and Visa launched a global multi-year partnership spanning EA Sports titles, putting the Visa brand inside one of the world's most played sports gaming franchises.
Shift4 takes over all commerce for the Chicago Cubs Shift4 signed a partnership with the Chicago Cubs to power all commerce at Wrigley Field, one of the most visited sports venues in the United States.
Nubank Puts Its Name on the Stadium Nubank secured naming rights to Palmeiras' arena in São Paulo, rebranding it as Nubank Parque after a fan poll selected the name.
Kraken Enters the Arena Kraken signed on as an official FIFA World Cup 2026 global partner, putting a crypto exchange inside the most watched sporting event on the planet.