Ajman Bank extends Ajman FC partnership for an eighth year
Ajman Bank has renewed its sponsorship of Ajman Football Club for an eighth consecutive year, continuing a long-running partnership focused on football, local talent and the Ajman community.
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Ripple puts XRP on Louisville basketball court
Ripple has signed a multi-year partnership with Louisville Athletics that will put the XRP logo on Denny Crum Court during men’s and women’s basketball home games from the 2026–27 season.
BBVA brings Internazionale Milano partnership to life with new fan offers
BBVA has officially launched its partnership with Inter, combining club visibility with new customer offers and fan experiences in Italy.
Chime adds Jaxson Dart to its sports roster
Chime has signed NFL quarterback Jaxson Dart to a multi-year partnership spanning advertising, fan experiences, original content and financial education.
Visa vs. Mastercard and the High-Stakes Battle for Global Sports
In this deep dive, we break down how Visa and Mastercard monetize sports fandom, the exact unit economics powering their sponsorship engines, and how both giants capture market share across global sport.
Ebury and Parma extend partnership into fifth year
Ebury has renewed its partnership with Parma Calcio for a fifth consecutive year, continuing as the club’s Back Pre-Match Partner and Foreign Exchange Partner.
Standard Chartered’s Liverpool shirt deal enters a new chapter
After 17 years as Liverpool’s front-of-shirt partner, Standard Chartered will move into a Global Partner role from 2027/28 as Turkish Airlines takes over the club’s main shirt sponsorship.
SumUp takes Manchester United sleeve in club-record fintech deal
SumUp has signed a multi-year partnership with Manchester United, becoming the club’s Official Shirt Sleeve Partner while launching a co-branded payment card for fans.
Southampton FC adds VARIANSE as global trading partner
VARIANSE has signed a multi-year deal with Southampton FC, becoming the club’s Official Global Trading Partner and exclusive Official CFD Trading Partner.
Edition 2 - August: Why is every football shirt suddenly fintech? 👀
The FinTech in the Arena Newsletter | Edition 2 asks a simple question: how did fintech end up on so many sports shirts? August has a few answers. 👀
Finom puts European Entrepreneurs at the Heart of Juventus
Finom has become Juventus’ Official B2B Financial Platform Partner across Europe in a multi-year marketing and sponsorship agreement starting with the 2026/27 season.
Mastercard takes the front of Inter Bogotá’s shirt
Mastercard has become Internacional de Bogotá’s primary shirt sponsor, bringing its Priceless platform and payments technology into the club’s fan experience.
Kalshi becomes exclusive US open prediction market partner
Kalshi has secured an exclusive partnership with the U.S. Tennis Association to become the US Open’s prediction market platform partner, with the agreement taking effect during the 2026 tournament.
Salmon becomes NBA Philippines partner through 2026/27 Season
Salmon Philippines has become an official NBA partner in the Philippines under a long-term agreement, with the fintech set to become presenting partner of the NBA 3X Philippines Open from the 2026/27 season.