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STARTRADER returns for a second season as an NBA official partner
Online trading broker STARTRADER has confirmed a second season as an Official Partner of the NBA, continuing its association with the league as part of its international sports marketing strategy.
Paysafe expands its Irish football presence with Shelbourne FC payments deal
Paysafe has announced a payments partnership with Shelbourne FC, extending its involvement in Irish football and bringing its payment services to the Dublin-based club.
IC strengthens its Latin American push with Guillermo Ochoa campaign
Online trading broker IC has launched a campaign featuring Mexican goalkeeper Guillermo Ochoa, using his football profile to strengthen the brand's presence across Latin America.
Pepperstone extends its Aston Martin F1 partnership and signs Fernando Alonso as global ambassador
Pepperstone has extended and expanded its partnership with Aston Martin Aramco, with two-time Formula 1 world champion Fernando Alonso set to become the trading platform's global ambassador from 2027.
NBA brings Kalshi and Polymarket into its official prediction markets ecosystem
The NBA has named Kalshi and Polymarket its Preferred Prediction Market Exchanges, giving both platforms access to official league data and commercial rights under a new framework for market integrity.
Sokin takes Chelsea's sleeve and its global payments operations
Sokin has signed a multi-year partnership with Chelsea FC, becoming the club's Principal Partner and Official Business Payments and FX Partner, with its branding appearing across the men's, women's and academy kits.
Corpay takes its FX expertise to Newcastle United
Corpay Cross-Border has become the Official FX Partner of Newcastle United, bringing its international payment and currency risk management capabilities to the Premier League club.
Airwallex upgrades its McLaren Mastercard partnership to become the team’s first AI finance partner
Airwallex has extended its multi-year partnership with McLaren, taking on the title of Official AI Finance Partner from January 2027 as the team looks to improve financial operations and global payment collection.
Visa returns to the Kentucky Derby with a new multi-year partnership
Visa has been named a Signature Partner of Churchill Downs and preferred payment partner of the 153rd Kentucky Derby, bringing cardholder benefits and exclusive experiences to one of horse racing’s biggest events.
Stripe takes its payments infrastructure to the Mercedes F1 operation
Stripe has signed a multi-year global partnership with the Mercedes-AMG PETRONAS F1 Team, bringing its payments technology into the team’s commercial operations, with branding set to appear from the 2027 season.
Adyen and Bayern Munich extend a partnership that saves three seconds per payment
Adyen and FC Bayern Munich are extending their partnership after faster in-person payments helped the club process around 10% more transactions per match day.
Deel joins Golden State as its HR platform powers four teams and an arena
Deel has signed a multi-year partnership with Golden State, becoming its Official HR Platform Partner while providing the technology behind workforce operations across three basketball teams and Chase Center.
Ramp takes its finance platform inside the San Francisco 49ers
Ramp has signed a multi-year partnership with the San Francisco 49ers, combining a back-office finance technology deployment with fan-facing activations and business engagement across the Bay Area.