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Basketball

American Express takes its NBA and WNBA partnerships global with new international activations

American Express is expanding its longstanding NBA and WNBA partnerships globally, adding international activations, a new USA Basketball agreement and exclusive experiences for eligible Card Members.

American Express takes its NBA and WNBA partnerships global with new international activations

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Fintech X Sports | Startrader

STARTRADER returns for a second season as an NBA official partner

Online trading broker STARTRADER has confirmed a second season as an Official Partner of the NBA, continuing its association with the league as part of its international sports marketing strategy.

NBA brings Kalshi and Polymarket into its official prediction markets ecosystem

NBA brings Kalshi and Polymarket into its official prediction markets ecosystem

The NBA has named Kalshi and Polymarket its Preferred Prediction Market Exchanges, giving both platforms access to official league data and commercial rights under a new framework for market integrity.

Deel joins Golden State as its HR platform powers four teams and an arena

Deel joins Golden State as its HR platform powers four teams and an arena

Deel has signed a multi-year partnership with Golden State, becoming its Official HR Platform Partner while providing the technology behind workforce operations across three basketball teams and Chase Center.