Ramp takes its finance platform inside the San Francisco 49ers

Type: Distribution, financial operations and expense management
Sport: American Football / NFL
Announced: October 2026

• The 49ers have selected Ramp to support expense management and financial operations across the organisation. The team will use Ramp’s AI-powered receipt matching to bring workflows onto one platform, improving visibility into spending and helping control overspend. The agreement gives Ramp a direct operational role within an NFL franchise, alongside its commercial partnership.

• Ramp will also feature throughout the home-game experience at Levi’s Stadium and across the 49ers’ digital and social channels. The partnership includes executive events, hospitality, and co-branded content and programming aimed at finance leaders and the wider Bay Area business community.
• “The 49ers have built one of the most respected franchises in sports by operating with discipline at every level,” said Guy Cartwright, VP, Channel Sales at Ramp. “They selected Ramp to modernize their finance team spend and expense management. The partnership also gives us a platform to show Bay Area businesses how modern finance teams operate with greater speed and control.”
• For the 49ers, the technology is intended to simplify internal spending and travel-related expenses for staff. “Not only does Ramp make our financial operations more efficient, it benefits our staff by giving them easier ways to spend while traveling. We are excited to be the beneficiary of Ramp's innovative technology and industry-leading software,” said Chris Steele, 49ers VP, Controller.
• Ramp says more than 70,000 organisations use its financial infrastructure to manage spending and improve operational efficiency. The 49ers partnership gives the company a prominent sports platform while demonstrating its tools in a live enterprise environment.

Follow FinTech in the Arena for coverage of every fintech x sport deal>