Ajman Bank extends Ajman FC partnership for an eighth year
Ajman Bank has renewed its sponsorship of Ajman Football Club for an eighth consecutive year, continuing a long-running partnership focused on football, local talent and the Ajman community.
Football
BBVA brings Internazionale Milano partnership to life with new fan offers
BBVA has officially launched its partnership with Inter, combining club visibility with new customer offers and fan experiences in Italy.
Chime adds Jaxson Dart to its sports roster
Chime has signed NFL quarterback Jaxson Dart to a multi-year partnership spanning advertising, fan experiences, original content and financial education.
Ebury and Parma extend partnership into fifth year
Ebury has renewed its partnership with Parma Calcio for a fifth consecutive year, continuing as the club’s Back Pre-Match Partner and Foreign Exchange Partner.
Standard Chartered’s Liverpool shirt deal enters a new chapter
After 17 years as Liverpool’s front-of-shirt partner, Standard Chartered will move into a Global Partner role from 2027/28 as Turkish Airlines takes over the club’s main shirt sponsorship.
SumUp takes Manchester United sleeve in club-record fintech deal
SumUp has signed a multi-year partnership with Manchester United, becoming the club’s Official Shirt Sleeve Partner while launching a co-branded payment card for fans.
Southampton FC adds VARIANSE as global trading partner
VARIANSE has signed a multi-year deal with Southampton FC, becoming the club’s Official Global Trading Partner and exclusive Official CFD Trading Partner.