Kraken enters the FIFA Arena
Kraken signed on as an official FIFA World Cup 2026 global partner, putting a crypto exchange inside the most watched sporting event on the planet.
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Chime bets on Cena
Chime tapped John Cena to front the launch campaign for Chime Prime, its new premium subscription product, leaning into his wrestling persona and famous catchphrase for a campaign built entirely on humour.
Amex and Fanatics build the Super Fan Card
American Express and Fanatics announced a co-branded Fanatics American Express card alongside exclusive fan experience access spanning major US sports properties.
Nexo Drives Golf Sponsorship Forward
The Nexo Championship returned to Aberdeenshire as Nexo expanded its DP World Tour footprint, giving the crypto lending platform a full tournament week of naming rights on one of golf's premier European circuits.
Ant International signs the King of Clay - Carlos Alcaraz
Tennis world champion Carlos Alcaraz became a Global Brand Ambassador for Ant International, giving the payments group one of the most marketable young athletes in global sport.
Visa and Sudeikis make it a Fan Thing
Visa partnered with actor Jason Sudeikis to build fan experience activations around the 2026 World Cup, turning its long-held FIFA partnership rights into a consumer moment campaign.
Mastercard owns the Nu Stadium experience
Inter Miami CF named Mastercard as Exclusive Payment Services Partner and Official Partner of Nu Stadium, giving the payment network control of the transaction layer inside one of MLS's most high-profile venues.