TMGM takes Chelsea partnership into the Middle East
TMGM and Chelsea have extended their partnership into a fourth year, expanding the online forex and CFD trading brand’s rights from Asia-Pacific into the Middle East.
Marcel
GFH Bank moves onto Al Nassr’s shirt
GFH Bank has joined Al Nassr as its Official Investment & Wealth Management Partner for the 2026–27 season, with the Bahrain-based financial group taking an upper-chest position on the club’s shirt.
Ajman Bank extends Ajman FC partnership for an eighth year
Ajman Bank has renewed its sponsorship of Ajman Football Club for an eighth consecutive year, continuing a long-running partnership focused on football, local talent and the Ajman community.
Visa joins LALIGA as official payment partner across MENA
Visa has become LALIGA’s Official Payment Partner in the Middle East and North Africa, pairing its payments network with the league’s regional fan base through digital content and fan experiences.
Ripple puts XRP on Louisville basketball court
Ripple has signed a multi-year partnership with Louisville Athletics that will put the XRP logo on Denny Crum Court during men’s and women’s basketball home games from the 2026–27 season.
BBVA brings Internazionale Milano partnership to life with new fan offers
BBVA has officially launched its partnership with Inter, combining club visibility with new customer offers and fan experiences in Italy.
Chime adds Jaxson Dart to its sports roster
Chime has signed NFL quarterback Jaxson Dart to a multi-year partnership spanning advertising, fan experiences, original content and financial education.