Stripe enters sports sponsorship through the Mercedes F1 deal
Stripe steps into sport sponsorship for the first time, choosing Mercedes-AMG Petronas as the deal that brings payment infrastructure into the paddock.
Articles
Analysis and perspectives on the business of fintech x sport. What the deals mean, who wins, and what comes next
Vikki Digital Bank takes the field across ASEAN
Vikki Digital Bank was announced as the Official Bank in Vietnam of the ASEAN United FC platform, covering four of Southeast Asia's premier football competitions and integrating its digital banking services into the VietJet travel and loyalty ecosystem.
Inside Kraken and FIFA World Cup 2026 Sponsorship Deal
Kraken is FIFA's official crypto exchange partner for the 2026 World Cup. Here's what that means, how it works, and where it fits in the tournament's wider Web3 stack.
W Group goes all in on Esports
Global fintech ecosystem W Group launched WhiteBIT Team, its own professional esports organisation competing in Counter-Strike 2, marking a full transition from gaming product provider to competitive esports club.
Bank of America and Beckham tell Football's bigger story
Bank of America brought together David Beckham and a new U2 song for Street of Dreams, a short film exploring how sport, belief, and community support can change the trajectory of a young person's life.
Mbanq goes all in on Bradford City's Stadium and Shirt
Mbanq announced a multi-part partnership with Bradford City AFC - starting with rear of shirt sponsorship, followed by stadium naming rights, renaming iconic Valley Parade as Mbanq Valley Parade.
Chase takes the patch at the Mavericks
JPMorgan Chase was confirmed as the Dallas Mavericks' new jersey patch sponsor in a multi-year strategic partnership, replacing Chime and putting one of the world's largest banks on the most-watched piece of real estate in NBA broadcasting.