Vikki Digital Bank takes the field across ASEAN

Type: Distribution - official banking partner across four ASEAN football competitions in Vietnam, integrated into VietJet's travel and loyalty ecosystem
Sport: Football
Announced: July 2026

Vikki Digital Bank was announced as the Official Bank in Vietnam of the ASEAN United FC platform, covering four of Southeast Asia's premier football competitions and integrating its digital banking services into the VietJet travel and loyalty ecosystem.

• Vikki Digital Bank secured official banking partner status across all four ASEAN United FC competitions - the ASEAN Hyundai Cup, ASEAN Club Championship Shopee Cup, ASEAN Women's MSIG Cup, and ASEAN U-23 Championship - in a deal brokered by SPORTFIVE as the AFF's exclusive commercial partner.
• The Vietnam-specific market designation is a smart activation structure, giving Vikki concentrated visibility inside one of Southeast Asia's most passionate football fanbases rather than a diluted pan-regional presence that would be harder to activate meaningfully at a local level.
• Le Van Thanh, Vice President of Vikki Digital Bank, said: "Football is one of the most powerful ways to bring people together, while digital banking connects people with seamless, modern experiences in their everyday lives. As the Official Banking Partner in Vietnam of ASEAN United FC events, Vikki seeks to inspire millions of football fans through our brand spirit, 'Tap to Inspire, Unlock the Future', where every tap to pay and every journey is made easier, more secure, and more rewarding." AFF President Major General Khiev Sameth added: "Vikki Digital Bank's commitment to making modern banking more accessible aligns with our vision of bringing people and communities together through football."
• The VietJet integration is the most interesting structural element of this deal. Vikki's all-in-one digital infrastructure is embedded directly into VietJet's ecosystem - Vietnam's largest low-cost carrier and the newly confirmed Official Airline Partner of ASEAN United FC - creating a combined travel and financial services offering with loyalty programme benefits that activates around every match, every fan journey, and every cross-border football moment across the tournament calendar.
• For digital banks in Southeast Asia's emerging markets, sport plus travel is a distribution combination that addresses two of the highest-frequency consumer touchpoints simultaneously.

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