Chase takes the patch at the Mavericks

Type: Branding - jersey patch sponsorship with a multi-year strategic partnership designation at one of the NBA's most globally visible franchises
Sport: Basketball / NBA
Announced: July 2026

• Chase secured the jersey patch position at the Dallas Mavericks, the NBA's most prominent shirt-front advertising slot, in a multi-year strategic partnership that goes beyond standard patch sponsorship into a broader financial services relationship with the club and its ownership.
• The deal replaces Chime, who held the patch previously, and marks a significant shift in the profile of financial services brand willing to invest at this level in NBA jersey real estate - from a digitally native challenger bank to one of the world's largest and most established financial institutions.
• The strategic partnership designation signals this goes well beyond a logo on a jersey. JPMorgan Chase and the Mavericks have structured this as a full commercial relationship covering fan-facing financial products, hospitality, and community programming across the Dallas-Fort Worth market - giving Chase a platform to deepen its retail banking presence in one of the fastest growing major cities in the United States, with the Mavericks' fanbase as the audience and the partnership as the commercial vehicle.
• JPMorgan Chase's Co-CEO of Consumer and Community Banking Marianne Lake said: "The Dallas Mavericks are one of the NBA's iconic franchises and this partnership reflects our deep commitment to the Dallas-Fort Worth community. We are proud to be on that jersey and even prouder to be building something meaningful with the Mavericks that goes well beyond what fans will see on the court."
• Mavericks Governor Patrick Dumont added: "Chase is exactly the kind of partner we were looking for - an organisation with genuine roots in this community, serious commercial ambition, and a shared belief that the best partnerships are built on more than a logo."

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