Santander brings its Red Zone to Miami Dolphins games
Santander Bank has partnered with the Miami Dolphins and Hard Rock Stadium for the 2026 NFL season, putting its brand into the game-day experience as it expands its presence across South Florida.
Type: Branding - NFL partnership and fan engagement
Sport: American Football / NFL
Announced: September 2026
- Santander becomes a Proud Partner of the Miami Dolphins and Hard Rock Stadium, with the partnership running throughout the 2026 season. The deal includes in-stadium branding, digital marquee visibility near Hard Rock Stadium and hospitality opportunities for Santander clients and colleagues.
- The headline activation is the Santander Red Zone. Whenever the Dolphins offense crosses the opponent’s 20-yard line during a home game, Santander branding will come to life across the stadium’s videoboards and displays as the team moves toward the end zone.
- Jason Mock, Head of Retail Banking at Santander US, said: “Miami is an important market for Santander Bank and one where we see tremendous opportunity for the future across all of Santander’s U.S. businesses. We’re excited to celebrate the Miami Dolphins alongside their passionate fanbase and continue finding new ways to build relationships with customers, clients, and communities across South Florida.”
- The partnership fits into Santander’s broader investment in Miami. The bank’s history in the city dates back to 1979, while its recent expansion includes the 50-story 1401 Brickell by Santander development, its first U.S. Openbank physical location at Miami Worldcenter and a Santander Work Café in Coconut Grove.
- Cenk Bulbul, Chief Marketing Officer at Santander US, said: “The Miami Dolphins and Hard Rock Stadium provide an incredible platform to bring the Santander brand to life. We're excited to work together to create memorable experiences through the Santander Red Zone and other game-day activations that bring Santander closer to fans.”
- Jason Green, representing the Miami Dolphins and Hard Rock Stadium, said: “Santander’s growing presence and investment in South Florida make them a natural partner for the Miami Dolphins and Hard Rock Stadium. As they continue to deepen their connection to this community, we’re excited to provide new opportunities for them to connect with our passionate fans, such as the Santander Red Zone.”
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