Prezzee joins Sydney FC for the 2026–27 Season

Type: Official Partnership
Sport: Football / A-League Men & A-League Women
Announced: July 2026

Australia's leading digital gifting platform Prezzee is entering Australian football through a new partnership with Sydney FC, combining kit branding with fan-focused digital gifting campaigns.

• Prezzee has become an Official Partner of Sydney FC, bringing Australia's leading digital gifting platform into one of the country's biggest football clubs through a partnership focused on fan engagement and digital commerce.
• Prezzee has signed a one-year agreement with Sydney FC for the 2026–27 season, with the option to extend for a further two years. The partnership includes back-of-shorts branding for both the men's and women's teams throughout the A-Leagues season, front-of-shorts branding during Sydney FC's international friendly against Tottenham Hotspur, as well as matchday branding, digital marketing rights and fan engagement initiatives across the club's platforms.

• The partnership will centre on digital gifting campaigns throughout the season, encouraging supporters to use Prezzee's platform for Sydney FC merchandise, experiences and other club-related purchases. Joint marketing campaigns, exclusive member offers and seasonal activations tied to occasions such as Father's Day and Christmas will form part of the collaboration, positioning digital gifting as another touchpoint within the supporter journey.
• Sydney FC Chief Executive Officer Mark Aubrey said: "We're delighted to welcome Prezzee to the Sydney FC family. Their innovative approach to digital gifting and strong Australian heritage make them a fantastic fit for our club, and we look forward to creating exciting experiences for our members and fans together."
• Prezzee Chief Marketing Officer Jane Scotcher said the partnership reflects the company's focus on helping people celebrate meaningful moments. She added that football provides an ideal platform to connect with supporters through shared experiences and make gifting more personal, convenient and memorable.
• The agreement highlights how fintech's footprint in sport continues to expand beyond banking and payments. Digital gifting has become an increasingly important part of the broader digital commerce ecosystem, and football offers brands like Prezzee a way to connect with highly engaged communities through occasions that naturally encourage gifting. For Sydney FC, the partnership brings another technology-driven consumer brand into its commercial portfolio while creating new opportunities for year-round fan engagement.

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