RBC takes back-of-kit spot at Wrexham AFC
Royal Bank of Canada has become Wrexham AFC’s Official Bank and Official Wealth Management Partner for the 2026/27 season, while taking the back-of-kit sponsorship across the club’s men’s and women’s teams.
Marcel
The Fintech-ification of the Premier League
Fintechs have hijacked the Premier League. Global digital banks, FX rails, and wealth management platforms are capturing top-flight football’s prime real estate - repurposing 90 minutes of matchday attention into an aggressive engine for app installs, card acquisition, and enterprise payment volume.
Equiti takes Front-of-Shirt position at Al Wahda FC
Equiti has renewed and expanded its sponsorship of Al Wahda FC for the 2026/27 season, taking front-of-shirt branding alongside Lead Development and securing exclusive training kit rights.
iCapital adds Sam Burns to its Global Golf Ambassador Roster
iCapital has signed five-time PGA TOUR winner Sam Burns as a global brand ambassador, with Burns debuting the fintech’s logo on his chest at the FedEx St. Jude Championship.
Avant puts a new NASCAR Credit Card on the starting grid
Avant and NASCAR have signed a multiyear partnership to launch a co-branded NASCAR credit card in 2027, giving fans exclusive rewards, automatic NASCAR Fan Rewards status and additional access to the sport.
How American Express turned sports sponsorship into a payment engine
American Express now boasts a sports footprint spanning over 50 leagues, teams, venues, and marquee events globally. This is the story behind how Amex turned matchday hospitality, ticketing, and payments infrastructure into the ultimate customer retention machine.
Revolut x Sports: Inside Revolut’s high-stakes bet on global sport
Revolut has built one of fintech's most aggressive sports portfolios, spanning Formula 1, Premier League football, Serie A, Top 14 rugby, and the NBA. This is the story behind its high-stakes partnerships >>