WhiteBIT extends its Barça Run for five more seasons

Type: Branding - cryptocurrency exchange partnership
Sport: Football / LaLiga
Announced: July 2026

WhiteBIT has renewed its partnership with FC Barcelona for another five years, extending one of football's longest-running crypto collaborations through 2031.

• WhiteBIT and FC Barcelona have agreed a five-year partnership extension, keeping the cryptocurrency exchange as the club's Official Cryptocurrency Exchange Partner until 30 June 2031. The renewal builds on a relationship that began in 2022 and will see both organisations continue developing digital activations aimed at supporters around the world.

• The new agreement focuses on combining football with digital assets through fan engagement, technology and education. WhiteBIT will continue working with the club to deliver experiences that connect blockchain technology with FC Barcelona's global fanbase, while strengthening the exchange's visibility across one of the world's biggest football brands.
• Volodymyr Nosov, Founder and President of WhiteBIT Group, said: "We are excited to continue our journey with FC Barcelona, a club that shares our commitment to innovation, excellence and global impact. This partnership has already demonstrated how technology and sport can create new ways to engage and inspire audiences worldwide, and we look forward to building on that success together."
• Joan Laporta, President of FC Barcelona, said the renewal reflects the club's commitment to working with partners that help drive innovation on and off the pitch. He added that extending the relationship with WhiteBIT strengthens Barça's digital strategy while opening up new opportunities to connect with supporters through emerging technologies.
• The extension comes as WhiteBIT continues expanding its presence across global sport. Alongside its Barcelona partnership, the crypto exchange has built a growing sponsorship portfolio spanning football and esports, using elite sports properties to support international brand awareness while promoting broader adoption of blockchain and digital asset technologies.

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