TMGM takes Chelsea partnership into the Middle East

Type: Distribution — online trading partnership and regional activation
Sport: Football / Premier League
Announced: September 2026

• TMGM will continue as Chelsea’s Official Online Forex and CFD Trading Partner for a fourth year, with the partnership now expanding beyond Asia-Pacific into the Middle East. The relationship covers matchday visibility, original content and fan engagement.

• The partnership has already delivered major visibility for TMGM. In 2026, the brand appeared on the back of Chelsea men’s match shirts during the FA Cup, described by TMGM as a first in the club’s history. TMGM also joined Chelsea’s 2026 Asia-Pacific pre-season tour as an Official Partner.
• Year four expands the activation mix, including visibility at Chelsea home fixtures, player and legend content, regional digital campaigns and a China-focused performance series. TMGM will also continue The Famous CFC events in selected markets, alongside hospitality and behind-the-scenes experiences for clients.
• TMGM said: “Over three years, our relationship with Chelsea FC has evolved from regional activations to high-profile moments, including visibility on the club’s FA Cup shirts and its Asia-Pacific tour. Entering our fourth year and extending into the Middle East creates opportunities to connect with more audiences through experiences that reflect the ambition of both organisations.”
• The partnership began in 2023, giving TMGM four consecutive years of association with Chelsea. The broker’s expanded footprint now gives it access to Chelsea’s audiences across Asia-Pacific and the Middle East.

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