Finom puts European Entrepreneurs at the Heart of Juventus
Finom has become Juventus’ Official B2B Financial Platform Partner across Europe in a multi-year marketing and sponsorship agreement starting with the 2026/27 season.
Football
Mastercard takes the front of Inter Bogotá’s shirt
Mastercard has become Internacional de Bogotá’s primary shirt sponsor, bringing its Priceless platform and payments technology into the club’s fan experience.
eToro partners with Leeds United and Leeds United Women
eToro has signed a multi-year partnership with Leeds United, becoming the Official Trading Partner of both Leeds United and Leeds United Women for the 2026/27 season and beyond.
Circle puts USDC on Chelsea Shirts in landmark partnership
Circle become a Principal Partner and Official Front-of-Shirt Partner of Chelsea FC, with Circle and USDC branding appearing on the men’s, women’s and Academy shirts from the 2026/27 season.
NFL Extra Points Credit Card Moves to American Express Network
American Express and Bread Financial have launched the NFL Extra Points Credit Card program on the American Express Network, with Bread Financial continuing as the issuer and 18 NFL teams launching cards on the network.
HALA takes upper-back spot on Al-Ahli Jerseys
HALA partnered with Al-Ahli Club Company as its Official Payments and Financing Partner, with the fintech’s branding appearing on the upper back of the men’s first-team jersey under an agreement running through 2029.
Payhound brings crypto payments into AS Monaco’s B2B Network
Payhound has become AS Monaco’s Crypto B2B Payment Partner for the 2026/27 season, bringing its regulated crypto payment infrastructure to the club’s business ecosystem through digital activations, events and networking.