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GFH Bank moves onto Al Nassr’s shirt

GFH Bank has joined Al Nassr as its Official Investment & Wealth Management Partner for the 2026–27 season, with the Bahrain-based financial group taking an upper-chest position on the club’s shirt.

GFH Bank moves onto Al Nassr’s shirt
FinTech X Sports | GFH

Type: Distribution - investment and wealth management partnership
Sport: Football / Saudi Pro League
Announced: September 2026

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  • GFH will partner with AlNassr for the 2026–27 season, bringing together two regional brands with growing international reach. The partnership is part of GFH’s strategy to strengthen its brand presence across key regional markets and create new opportunities to engage with AlNassr’s fans.
  • The partnership gives GFH a platform in Saudi Arabia, where the bank already has a presence through its Riyadh-based subsidiary, GFH Capital. GFH’s wider business spans Wealth and Investment Management, Commercial Banking, Real Estate Development, and Treasury and Proprietary Investments.
  • Hisham Alrayes, Chief Executive Officer and Board Member of GFH Bank, said: “We are delighted to partner with AlNassr Saudi Club, one of the most prominent sporting brands in the Kingdom and the wider region. This sponsorship reflects our commitment to building strategic partnerships that strengthen GFH’s presence and bring it closer to the communities and markets that are central to its growth plans.”
  • José Semedo, Chief Executive Officer of AlNassr, said: “We are delighted to welcome GFH Bank as a partner of AlNassr for the 2026–2027 season. GFH is a highly regarded regional institution with a strong track record of success and excellence in investment and wealth management, making it an ideal partner for AlNassr as we continue to expand the Club’s reach and strengthen our relationships with leading organisations across the region.”
  • The two organisations will also work on fan engagement throughout the season. Semedo added: “We look forward to working closely with GFH throughout the season to bring this partnership to life and create meaningful engagement with our fans in Saudi Arabia and internationally. We believe this collaboration provides a strong foundation for a relationship that can continue to develop and create value for both organisations.”

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