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JPMorganChase becomes Miami HEAT’s Official Financial Services Partner

JPMorganChase becomes Miami HEAT’s Official Financial Services Partner

JPMorgan Chase entered a multi-year partnership with the Miami HEAT and Kaseya Center, becoming the Official Financial Services Partner and bringing new benefits, arena experiences and community programmes to fans.

Breaking down Albert's $30M Lakers Jersey patch deal

Breaking down Albert's $30M Lakers Jersey patch deal

Albert takes over the Lakers' jersey patch in a deal reportedly worth more than $30 million a year, placing a personal finance app on one of the most recognized uniforms in sport.

Fintech X Basketball: What are financial brands really buying?

Fintech X Basketball: What are financial brands really buying?

From jersey patches and arena naming rights to co-branded payment cards and product launches, financial companies are using basketball in increasingly different ways. We map the partnerships shaping the category and explore what these companies are really buying beyond visibility.

Albert takes its spot on the Lakers Jersey

Albert takes its spot on the Lakers Jersey

Los Angeles-based personal financial assistant app Albert was named the official jersey patch partner of the Los Angeles Lakers, securing one of the most premium and visible brand placements in all of professional sport.

Chase takes the patch at the Mavericks

Chase takes the patch at the Mavericks

JPMorgan Chase was confirmed as the Dallas Mavericks' new jersey patch sponsor in a multi-year strategic partnership, replacing Chime and putting one of the world's largest banks on the most-watched piece of real estate in NBA broadcasting.

Crypto.com's OG meets the Knicks' OG

Crypto.com's OG meets the Knicks' OG

Crypto.com launched its OG prediction markets platform in New York with Knicks forward OG Anunoby as brand ambassador - a naming alignment that is either genius or serendipity, and probably both.