Basketball
STARTRADER returns for a second season as an NBA official partner
Online trading broker STARTRADER has confirmed a second season as an Official Partner of the NBA, continuing its association with the league as part of its international sports marketing strategy.
NBA brings Kalshi and Polymarket into its official prediction markets ecosystem
The NBA has named Kalshi and Polymarket its Preferred Prediction Market Exchanges, giving both platforms access to official league data and commercial rights under a new framework for market integrity.
Deel joins Golden State as its HR platform powers four teams and an arena
Deel has signed a multi-year partnership with Golden State, becoming its Official HR Platform Partner while providing the technology behind workforce operations across three basketball teams and Chase Center.
Corpay extends its FX partnership with global baseball and softball
Corpay Cross-Border has extended its exclusive partnership with the World Baseball Softball Confederation, continuing its role as the federation’s Official FX Payments Provider.
Zip brings flexible payments courtside with the 76ers
Zip becomes an Official Partner of the Philadelphia 76ers for the 2026–27 NBA season, bringing flexible purchasing options into the team’s ticketing, merchandise and game-day experience.
Paze takes over Phoenix Suns jersey patch
Paze will become the Phoenix Suns’ Official Jersey Patch Partner from the 2026–27 NBA season.