Ripple puts XRP on Louisville basketball court
Ripple has signed a multi-year partnership with Louisville Athletics that will put the XRP logo on Denny Crum Court during men’s and women’s basketball home games from the 2026–27 season.
Basketball
Salmon becomes NBA Philippines partner through 2026/27 Season
Salmon Philippines has become an official NBA partner in the Philippines under a long-term agreement, with the fintech set to become presenting partner of the NBA 3X Philippines Open from the 2026/27 season.
JPMorganChase becomes Miami HEAT’s Official Financial Services Partner
JPMorgan Chase entered a multi-year partnership with the Miami HEAT and Kaseya Center, becoming the Official Financial Services Partner and bringing new benefits, arena experiences and community programmes to fans.
Breaking down Albert's $30M Lakers Jersey patch deal
Albert takes over the Lakers' jersey patch in a deal reportedly worth more than $30 million a year, placing a personal finance app on one of the most recognized uniforms in sport.
Fintech X Basketball: What are financial brands really buying?
From jersey patches and arena naming rights to co-branded payment cards and product launches, financial companies are using basketball in increasingly different ways. We map the partnerships shaping the category and explore what these companies are really buying beyond visibility.
Albert takes its spot on the Lakers Jersey
Los Angeles-based personal financial assistant app Albert was named the official jersey patch partner of the Los Angeles Lakers, securing one of the most premium and visible brand placements in all of professional sport.
Chase takes the patch at the Mavericks
JPMorgan Chase was confirmed as the Dallas Mavericks' new jersey patch sponsor in a multi-year strategic partnership, replacing Chime and putting one of the world's largest banks on the most-watched piece of real estate in NBA broadcasting.