Breaking down Albert's $30M Lakers Jersey patch deal
Albert takes over the Lakers' jersey patch in a deal reportedly worth more than $30 million a year, placing a personal finance app on one of the most recognized uniforms in sport.
Basketball
Fintech X Basketball: What are financial brands really buying?
From jersey patches and arena naming rights to co-branded payment cards and product launches, financial companies are using basketball in increasingly different ways. We map the partnerships shaping the category and explore what these companies are really buying beyond visibility.
Albert takes its spot on the Lakers Jersey
Los Angeles-based personal financial assistant app Albert was named the official jersey patch partner of the Los Angeles Lakers, securing one of the most premium and visible brand placements in all of professional sport.
Chase takes the patch at the Mavericks
JPMorgan Chase was confirmed as the Dallas Mavericks' new jersey patch sponsor in a multi-year strategic partnership, replacing Chime and putting one of the world's largest banks on the most-watched piece of real estate in NBA broadcasting.
Crypto.com's OG meets the Knicks' OG
Crypto.com launched its OG prediction markets platform in New York with Knicks forward OG Anunoby as brand ambassador - a naming alignment that is either genius or serendipity, and probably both.