PayPal joins Kaunas Žalgiris for two seasons
PayPal has signed a two-year partnership with Kaunas Žalgiris, combining team sponsorship with plans to integrate digital payment solutions across the club’s fan experience.
Type: Distribution - digital payments integration and basketball sponsorship
Sport: Basketball / Lithuanian Basketball League
Announced: September 2026
- The partnership runs through the end of the 2027–28 season, with PayPal joining Žalgiris as a new commercial partner. The PayPal logo will appear on the team’s uniforms during Lithuanian Basketball League games.
- The deal also brings PayPal into the club’s home-game environment, with branding on the court, at least 70 arena screens, LED screens in the VIP court box and other visible positions around the venue.
- Payment integration is a central part of the partnership. Žalgiris says PayPal solutions will be integrated across different digital channels and consumer communication touchpoints, with the aim of creating a more convenient fan experience.
- Paulius Jankūnas, President of Žalgiris, said: “This partnership is extremely important for the club, as a globally recognized brand joins the club's circle of partners, linking its future with Žalgiris with a two-year contract. We are pleased that the cooperation will be visible to fans during matches, but we are not limited to that - together we will create a more convenient and modern fan experience by integrating PayPal payment solutions in different digital channels and consumer communication points of the club.”
- Jankūnas also positioned the partnership as part of Žalgiris’ wider commercial and digital strategy, pointing to the club’s digital infrastructure, fan reach and ability to give brands access to everyday fan interactions.
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