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From household banking institutions to digital financial brands, Europe's national teams are backed by one of the most diverse financial line-ups in world football.

From Qatar's Islamic banking giants to Uzbekistan's fintech challengers, here is who is backing whom across the Middle East and Central Asia - and what the partnerships actually say about the region.

Six South American nations. A sponsor lineup that runs from global payments giants to local banking champions. Here is who is backing whom at FIFA 2026 - and what it says about where the smart money is going.

French football star Antoine Griezmann has invested in Danish payments fintech unicorn Flatpay. The investment comes as Flatpay continues its rapid European expansion

Lionel Messi is at the heart of a new Brex and Mastercard activation that gives cardholders access to exclusive football rewards, including the El Amague jersey. It's a play that combines star power, fan engagement and fintech marketing.

Chime and Budget University announced a partnership bringing financial education directly to Howard University's football programme, putting personal finance tools in the hands of student athletes.