HALA takes upper-back spot on Al-Ahli Jerseys
HALA partnered with Al-Ahli Club Company as its Official Payments and Financing Partner, with the fintech’s branding appearing on the upper back of the men’s first-team jersey under an agreement running through 2029.
Type: Distribution - payments and financing partnership
Sport: Football / Saudi Pro League
Announced: August 2026
HALA partnered with Al-Ahli Club Company as its Official Payments and Financing Partner, with the fintech’s branding appearing on the upper back of the men’s first-team jersey under an agreement running through 2029.
- Al-Ahli Club Company has partnered with HALA as its Official Payments and Financing Partner, according to HALA’s announcement. The sponsorship agreement runs through 2029 and includes HALA branding on the upper back of the men’s first-team football jersey.
- The partnership also includes fan engagement activations and digital financial solutions, although the material currently available does not provide further details on the specific activations, products or services involved.
- HALA described the partnership as an opportunity to bring its brand closer to the Al-Ahli community through experiences, stories and fan-focused moments. The company also highlighted the jersey branding as part of the collaboration.
- No financial terms, detailed product integration, executive quotes, or further commercial rights have been disclosed in the available announcement, so I would leave those out of the Deals Tracker for now.
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