Ebury powers every Ipswich signing

Type: Distribution -official foreign exchange and international payments partner embedded into Ipswich Town's financial operations and player signing announcements
Sport: Football / Premier League
Announced: July 2026

Ebury signed a multi-year partnership with Ipswich Town FC as the club's Official Foreign Exchange Partner, with all future first-team player signings carrying the tagline "Powered by Ebury" across men's and women's football.

• Ebury will handle Ipswich Town's full foreign exchange and international payments operation - every cross-border transaction the club runs, from transfer fees and agent payments to commercial revenues landing in multiple currencies, goes through Ebury's infrastructure.

• For a Premier League club competing in the transfer market across Europe and beyond, that is a genuinely valuable operational role rather than a badge on a shirt, and the multi-year structure gives Ebury the time to embed itself deeply into the club's financial workflows in a way that creates real switching costs.
• Peter Brooks, Co-Global Head of Sport at Ebury, said: "We are delighted to partner with Ipswich Town, a club with a rich history and exciting ambitions. As the club continues to grow, managing international payments efficiently will be increasingly important, and we're pleased to support them with our expertise in these areas. We look forward to building a long term partnership that supports Ipswich Town both on and off the pitch, while working together to engage the business community across East Anglia." Ipswich Town Finance Director Abu Salk added: "Their expertise in international financial solutions will provide valuable support to the club, and we're excited to see the opportunities this partnership will create."
• The "Powered by Ebury" tagline on every player signing announcement is a genuinely clever piece of brand engineering. Transfer announcements are among the most shared and most watched pieces of content a football club produces - every signing video, every press conference, every social media post carries that line. For a B2B financial services brand trying to build name recognition beyond its existing client base, attaching itself to the moment fans are most engaged with their club is a distribution play dressed up as a branding detail.

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