Ebury adds Real Betis to its football portfolio

Type: Distribution - official transfer partner managing international payments, multi-currency operations and foreign exchange risk for a LaLiga club
Sport: Football / La Liga
Announced: July 2026

Ebury signed a two-year strategic partnership with Real Betis Balompié as the club's Official Transfer Partner, embedding its international payments and currency risk management infrastructure into the club's cross-border financial operations until June 2028.

• Ebury is handling Real Betis' full international financial operation - managing payments across multiple currencies, hedging foreign exchange risk on transfers and commercial rights, and optimising the club's cross-border transactions across every area of its international activity.

• Maurits Zwart, Co-Head of Sports at Ebury, said: "Modern football operates in a global, competitive market. Crossborder efficiency and risk mitigation around transfers or commercial rights are now essential. We are delighted to add Real Betis to our international portfolio. Through Ebury Sports Finance, we will optimise the Club's financial operations and connect directly with its corporate ecosystem."
• Luis Merino, General Manager of Ebury in Spain, said: "This agreement brings together two organisations with a clear international outlook. Real Betis is a hugely prestigious sporting brand with growing global reach, while Ebury has spent more than fifteen years helping companies and institutions operate securely in international markets. We want to bring our expertise in international payments and foreign exchange risk management to the Club, while jointly developing initiatives that bring these solutions closer to Andalusian businesses." Ramón Alarcón, CEO of Real Betis Balompié, added: "Bringing Ebury on board gives us a partner with specialist expertise in an area that is increasingly strategic for a club with international activity."
• The Real Betis deal is the second football club partnership Ebury has announced in quick succession - following its Official Foreign Exchange Partner deal with Ipswich Town FC - and adds a LaLiga club to a sports portfolio that already includes Aston Villa, Fulham, Rangers, PSV Eindhoven, Parma Calcio, and Standard Liège.
• Ebury Sports Finance, the dedicated division built specifically for this kind of club financial services work, is quietly assembling one of the most comprehensive cross-border payments networks in European football. For B2B fintechs watching this space, Ebury is building a model that treats football clubs as a vertical rather than a sponsorship opportunity.