Deel puts its name on Arsenal's sleeve
Deel and Arsenal announced an official sleeve partnership, putting the global HR and payroll platform on the shirt of one of the world's most recognised football clubs.
Type: Branding - sleeve partnership with one of the Premier League's most globally followed clubs
Sport: Football / Premier League
Announced: May 2026
Deel and Arsenal announced an official sleeve partnership, putting the global HR and payroll platform on the shirt of one of the world's most recognised football clubs.
- Deel secured sleeve sponsorship rights at Arsenal, one of the Premier League's highest-profile clubs with a genuinely global fanbase spanning Europe, Africa, Asia, and the Americas - giving the brand shirt-level visibility across every broadcast, every matchday, and every piece of official content Arsenal produces.
- The partnership makes Deel one of only a handful of HR and payroll fintechs to achieve top-tier shirt visibility in European football, placing it alongside payment brands and crypto exchanges that have historically dominated this space.
- Arsenal's chief commercial officer Juliet Slot said: "Deel shares our ambition and our global outlook. This partnership reflects how two organisations at the top of their fields can come together to create something genuinely exciting for our fans and our people around the world."
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