CMC Markets bets on Everton's new era

Type: Branding - main partner designation at one of the Premier League's most historic clubs at the most significant moment in the club's recent history
Sport: Football / Premier League
Announced: July 2026

• CMC Markets secured the main partner position at Everton for the 2026/27 season, and the timing of this deal is what makes it genuinely significant beyond the standard Premier League shirt sponsorship.
• Everton, football club based in Liverpool, England, that competes in the Premier League, are moving into their new home at Bramley-Moore Dock - a £760 million stadium on the banks of the Mersey that has been over a decade in the making and is the most anticipated venue opening in English football in years.
• CMC Markets' branding will be front and centre across every piece of coverage, every broadcast, every social media moment, and every editorial feature tied to that stadium opening. The club's first season in a new ground is always the most documented, the most photographed, and the most commercially visible season in a generation. CMC Markets has bought into exactly that moment.
• The broader context matters here too. The club that CMC Markets is partnering with is one in the middle of a full reset - new ownership, new stadium, new commercial ambition - and a main partner signing of this profile signals that the club's commercial programme is back on track and attracting serious financial services money.

• For CMC Markets, being associated with a club on the rise rather than one in stasis gives the partnership a forward momentum that a safer, more established club would not deliver.
• CMC Markets CEO David Fineberg said: "Everton is a club with incredible history, incredible fans, and an incredibly exciting future ahead of them. Moving into Everton Stadium is a landmark moment for the club and for the city of Liverpool, and we are proud to be their main partner as they write this next chapter. This is exactly the kind of partnership that reflects who CMC Markets is and where we are heading."
• For a retail trading platform building consumer brand recognition in the UK, front-of-shirt at a Premier League club with one of English football's most passionate and loyal fanbases is one of the most cost-efficient awareness plays available in British sport - and doing it at the exact moment the club opens a new stadium turns a good deal into a great one.

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