BBVA kicks off with Inter in Italy

Type: Branding - banking partnership and fan engagement
Sport: Football / Serie A
Announced: July 2026

BBVA has become FC Internazionale Milano’s Official Banking Partner in Italy, bringing exclusive fan experiences and digital banking rewards to Inter supporters.

• BBVA has signed a multi-year partnership with FC Internazionale Milano, becoming the club's Official Banking Partner in Italy. The agreement combines BBVA's digital banking platform with Inter's global fanbase, giving customers access to football-themed benefits while strengthening the bank's presence in the Italian market.

• The partnership centres on customer engagement. BBVA customers will gain access to exclusive experiences, ticket opportunities, club content and promotions linked to Inter, with the bank using one of Europe's biggest football brands to create value beyond traditional banking products. The collaboration is designed to connect everyday banking with matchday experiences throughout the season.
• Onur Genç, CEO of BBVA, said the partnership reflects the bank's ambition to build deeper relationships with customers through experiences that go beyond financial services. At Inter, the agreement adds another major financial institution to the club's commercial portfolio while helping BBVA grow brand awareness following the launch of its fully digital retail banking business in Italy.
• Italy has become a strategic growth market for BBVA since entering the country with its digital banking model in 2021. Teaming up with one of Serie A's most recognised clubs gives the bank a high-profile platform to accelerate customer acquisition, strengthen brand recognition and reward existing customers through football.

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