Albert takes its spot on the Lakers Jersey

Type: Branding - jersey patch partnership with the most valuable and globally recognised franchise in the NBA
Sport: Basketball / NBA
Announced: July 2026

Los Angeles-based personal financial assistant app Albert was named the official jersey patch partner of the Los Angeles Lakers, securing one of the most premium and visible brand placements in all of professional sport.

• Albert's patch will appear on all four Lakers uniform designs - the gold icon edition, purple statement edition, white association edition, and black city edition - delivering year-round brand exposure across live game broadcasts, highlight coverage, photography, and every piece of official Lakers content produced throughout the season.

• For a personal finance app trusted by over 20 million people, the Lakers jersey is a statement of category ambition. This association with the most popular sports team in America gives Albert a cultural credibility that performance marketing simply cannot manufacture.
• Lakers Governor Jeanie Buss said: "The Lakers have built an extraordinary legacy of championship basketball over the years that has made the purple and gold one of the most popular teams in the world, and the jersey one of the most iconic pieces of apparel in sports. We couldn't be more proud to place Albert on the Lakers jersey and give our amazing fans visibility to their personal finance products."
• The endorsement from Buss is significant -Lakers jersey patch partnerships are evaluated at the highest level of the organisation and her personal framing of the deal signals genuine belief in the Albert brand fit rather than a standard commercial transaction.
• Albert CEO and Founder Yinon Ravid said: "The Lakers represent excellence, ambition, and a connection with fans that extends beyond basketball. Albert is proud to partner with an organisation that has inspired millions of people around the world. Together, we're excited to use the reach of this partnership to help fans manage their money better and handle the financial busywork of life, so they can spend more time on what they love - like watching basketball." The framing is smart - positioning Albert as the brand that handles your money so you can focus on the things that matter is a message that lands differently when it comes from the jersey of the Lakers than it would from a standard digital ad.