Chime bets on Cena
Chime tapped John Cena to front the launch campaign for Chime Prime, its new premium subscription product, leaning into his wrestling persona and famous catchphrase for a campaign built entirely on humour.
Miscellaneous
Amex and Fanatics build the Super Fan Card
American Express and Fanatics announced a co-branded Fanatics American Express card alongside exclusive fan experience access spanning major US sports properties.
Nexo Drives Golf Sponsorship Forward
The Nexo Championship returned to Aberdeenshire as Nexo expanded its DP World Tour footprint, giving the crypto lending platform a full tournament week of naming rights on one of golf's premier European circuits.
Visa levels up inside the Game
Electronic Arts and Visa launched a global multi-year partnership spanning EA Sports titles, putting the Visa brand inside one of the world's most played sports gaming franchises.
Shift4 takes over all commerce for the Chicago Cubs
Shift4 signed a partnership with the Chicago Cubs to power all commerce at Wrigley Field, one of the most visited sports venues in the United States.
Nubank Puts Its Name on the Stadium
Nubank secured naming rights to Palmeiras' arena in São Paulo, rebranding it as Nubank Parque after a fan poll selected the name.