Amex and Fanatics build the Super Fan Card

Type: Branding – co-branded card and exclusive fan experience partnership across major US sports
Announced: May 2026

American Express and Fanatics announced a co-branded Fanatics American Express card alongside exclusive fan experience access spanning major US sports properties.

• Co-branded cards with sports merchandise platforms are a proven model and American Express has updated the format by layering experiential access on top. The experiences attached to the card are what drive spend frequency - the badge alone does not move behaviour, the access does.
• The Fanatics network spans every major US sport which gives the co-brand an addressable audience that no single league partnership could reach. American Express has bought into the whole ecosystem rather than picking one team or one league.
• For card issuers evaluating sports co-brand strategy, the Fanatics deal shows how to build a product that stays relevant across a full sporting calendar rather than peaking during one season.

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