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Analysis and perspectives on the business of fintech x sport. What the deals mean, who wins, and what comes next

Square becomes Sofive's payments backbone

Square becomes Sofive's payments backbone

Sofive Soccer Centers selected Square to power payments across its entire 22-location national footprint in the US, putting Square's infrastructure at the centre of thousands of weekly bookings, memberships, and in-venue transactions.

N26 drops a FIFA 2026 Limited Edition

N26 drops a FIFA 2026 Limited Edition

N26 released limited-edition virtual cards with FIFA World Cup 2026 themes, turning a core product touchpoint into a tournament activation without the cost of official partnership rights.

Crypto.com's OG meets the Knicks' OG

Crypto.com's OG meets the Knicks' OG

Crypto.com launched its OG prediction markets platform in New York with Knicks forward OG Anunoby as brand ambassador - a naming alignment that is either genius or serendipity, and probably both.

Monzo and Coventry win the room

Monzo and Coventry win the room

Coventry City and Monzo took home the Partnership of the Year gold prize at the Football Business Awards, validating a model built on community identity rather than logo visibility.

UFC taps its first payments partner

UFC taps its first payments partner

UFC signed Exodus as its first-ever official payments partner ahead of the Freedom 250 showcase, marking a milestone moment for crypto payments in combat sports.

MoonPay sits down at the Poker Table

MoonPay sits down at the Poker Table

The World Series of Poker began accepting crypto payments through MoonPay Commerce, making WSOP one of the highest-profile competitive events to formally integrate crypto into its payment infrastructure.

Mastercard stacks the F1 Deck

Mastercard stacks the F1 Deck

Mastercard welcomed QNB as an Official Race Partner underneath its existing McLaren title deal, turning the Monaco Grand Prix into a layered three-way financial services play.