PensionBee moves to Saracens front of shirt

Type: Branding — front-of-shirt sponsorship

Sport: Rugby Union / Gallagher PREM

Announced: August 2026

PensionBee has become Saracens’ new front-of-shirt partner, extending its existing relationship with the club and securing prominent shirt branding through the 2028/29 season.

• PensionBee has been unveiled as Saracens’ new front-of-shirt partner, with its branding set to feature prominently on the club’s playing shirts. The partnership builds on PensionBee’s existing relationship with Saracens, which began with the company becoming the club’s Official Pension Partner in March 2026.

• The new front-of-shirt arrangement runs through the 2028/29 season, giving PensionBee a multi-season branding presence across Saracens rugby. The club’s earlier partnership announcement had positioned PensionBee as the Official Pension Partner of both the Men’s and Women’s teams, with branding initially appearing on shirt sleeves for the remainder of the 2025/26 season.
• PensionBee becomes a Lead Partner of Saracens while continuing as the club's exclusive Official Pension Partner. The enhanced partnership reflects the strength of the relationship established over the past season and the shared ambition to continue delivering meaningful experiences for supporters on and off the field.
• The announcement comes ahead of Saracens unveiling their new 2026/27 playing kit with a landmark campaign, as the club celebrates its 150th anniversary. The new front-of-shirt partnership forms a key part of this historic season, marking an exciting new chapter in one of English rugby's most iconic clubs.
• Jordan Lowe, VP Partnerships at PensionBee, said:  "We’re thrilled  to deepen our relationship with Saracens and take pride of place on the front of both the Men’s and Women’s shirts. Over the past season, we’ve seen firsthand how aligned our values of innovation, inclusion, sustained performance and empowering people to drive positive change are – and we’re excited to build on that momentum as a Lead Sponsor. We look forward to engaging with Saracens' passionate fan base and supporting the club over the next three seasons, while continuing to empower people across the UK to build a brighter financial future.” 

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