Monzo and Coventry win the room Coventry City and Monzo took home the Partnership of the Year gold prize at the Football Business Awards, validating a model built on community identity rather than logo visibility.
UFC taps its first payments partner UFC signed Exodus as its first-ever official payments partner ahead of the Freedom 250 showcase, marking a milestone moment for crypto payments in combat sports.
MoonPay sits down at the Poker Table The World Series of Poker began accepting crypto payments through MoonPay Commerce, making WSOP one of the highest-profile competitive events to formally integrate crypto into its payment infrastructure.
Mastercard stacks the F1 Deck Mastercard welcomed QNB as an Official Race Partner underneath its existing McLaren title deal, turning the Monaco Grand Prix into a layered three-way financial services play.
Polymarket and OneFootball kick off together OneFootball and Polymarket announced a partnership to bring football prediction markets to fans worldwide, plugging decentralized prediction infrastructure into one of football's largest digital audiences.
Kraken enters the FIFA Arena Kraken signed on as an official FIFA World Cup 2026 global partner, putting a crypto exchange inside the most watched sporting event on the planet.
Revolut goes Monaco Revolut made its Formula 1 move with a sponsorship tied to the Monaco Grand Prix, the race that carries more global media coverage per lap than any other on the calendar.