Nu Goes Global With Mercedes F1
Nubank's global brand Nu announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 Team, putting one of Latin America's most valuable fintechs inside the world's most watched motorsport.
Type: Branding - multi-year global partnership between Nubank's international brand and the Mercedes-AMG PETRONAS Formula 1 Team
Sport: Formula 1
Announced: April 2026
Nubank's global brand Nu announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 Team, putting one of Latin America's most valuable fintechs inside the world's most watched motorsport.
- The partnership covers global rights across all Formula 1 markets, giving Nu brand presence on the Mercedes car and across the team's global commercial programme - a significant step for a brand that built its name in Brazil and is now pushing hard into international markets.
- Mercedes-AMG PETRONAS Formula 1 Team CEO Toto Wolff said: "Nu is one of the most exciting financial technology companies in the world and we are proud to welcome them to our family. This partnership reflects our shared belief that the best is yet to come."
- The multi-year structure signals Nu is treating F1 as a long-term brand building channel rather than a one-season experiment, which is consistent with how the most successful fintech-sport partnerships in this space have been structured.
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