Novig joins the Mets Starting lineup

Type: Distribution - exclusive prediction market partnership
Sport: Baseball / MLB
Announced: July 2026

Novig has become the New York Mets' Exclusive Official Prediction Market Partner, bringing regulated sports prediction markets into the MLB fan experience.

• Novig has signed a multi-year agreement with the New York Mets, becoming the club's Exclusive Official Prediction Market Partner. The partnership gives the prediction market platform branding and activation rights across Citi Field, Mets digital channels and fan engagement initiatives, marking one of the first dedicated prediction market partnerships in Major League Baseball.
• The deal will introduce fans to Novig's commission-free prediction market platform through in-stadium visibility, digital campaigns and exclusive activations during the MLB season. Unlike traditional sportsbooks, Novig operates a peer-to-peer exchange where users trade positions directly with one another, allowing the platform to position itself as a different way for sports fans to engage with live events.
• Jacob Fortinsky, Co-Founder and CEO of Novig, said: "The Mets are one of the most iconic franchises in professional sports, and we're thrilled to partner with them. Together, we'll introduce fans to a new way of engaging with the games they already love through transparent, peer-to-peer prediction markets."
• Maddy Palladino, Vice President of Partnerships at the New York Mets, said the club continues to explore partnerships that enhance the fan experience while introducing supporters to innovative products and services. The agreement gives Novig access to one of baseball's largest fanbases while adding another fintech category to the growing commercial ecosystem surrounding professional sports.
• The partnership also reflects the growing convergence of sports, fintech and regulated event trading. As prediction markets gain traction in the United States, partnerships like this provide emerging financial platforms with premium sports inventory while giving clubs another fast-growing category of commercial partner beyond traditional sportsbooks.

Follow FinTech in the Arena for coverage of every fintech x sport deal >