Inter.co takes over Orlando's Stadium

Type: Branding - stadium renaming marking the next chapter of Inter's long-term partnership with Orlando City SC and Orlando Pride
Sport: Stadium Naming Rights
Announced: July 2026

Brazilian fintech Inter rebranded its Orlando stadium partnership from Inter&Co Stadium to Inter.co Stadium, deepening a commitment that now includes exclusive fan benefits for Inter customers across every matchday at one of Central Florida's most visited venues.

• The rename from Inter&Co Stadium to Inter.co Stadium is more than a cosmetic update - it reflects Inter's global platform evolution and brings a new layer of customer activation into the physical venue. Inter account holders get free phone charging stations throughout the stadium, while Inter Prime and Win customers receive exclusive ticket access, VIP matchday experiences, and player meet-and-greet opportunities across the season.

• For a digital bank with 44 million customers worldwide, embedding product benefits directly into a physical stadium turns every matchday into a customer acquisition and retention moment that a standard naming rights deal simply does not deliver.
• João Vitor Menin, Global CEO at Inter, said: "Orlando is not a market we entered lightly. This stadium represents the kind of long-term commitment we make when we believe in a community and in a partner that shares our ambition. Our customers live across borders, and they deserve a brand that shows up where it matters to them. Inter.co Stadium is how we're continuing to do that." Jarrod Dillon, President of Business Operations for Orlando City SC, Orlando Pride and Inter.co Stadium, added: "Both organizations believe in creating connections that matter. Whether those connections begin through technology, through sport or through shared experiences, they ultimately bring people together - and that's what Inter.co Stadium represents."
• The venue itself carries significant weight as a reference site. Inter.co Stadium has hosted FIFA Club World Cup 2025, US Men's National Team World Cup qualifiers, the SheBelieves Cup, the MLS All-Star Game, and the England vs Costa Rica international friendly in June 2026 - welcoming over half a million visitors annually to downtown Orlando.

• It is home to Orlando City SC in MLS, the Orlando Pride in the NWSL, and the Orlando Storm in the UFL, which means Inter's brand sits across three professional sport ecosystems simultaneously. For a Brazilian fintech building international brand recognition outside its home market, that kind of multi-sport, multi-audience visibility inside a single venue is exceptional value from one partnership.