Mastercard takes the front of Inter Bogotá’s shirt
Mastercard has become Internacional de Bogotá’s primary shirt sponsor, bringing its Priceless platform and payments technology into the club’s fan experience.
Marcel
Kalshi becomes exclusive US open prediction market partner
Kalshi has secured an exclusive partnership with the U.S. Tennis Association to become the US Open’s prediction market platform partner, with the agreement taking effect during the 2026 tournament.
Salmon becomes NBA Philippines partner through 2026/27 Season
Salmon Philippines has become an official NBA partner in the Philippines under a long-term agreement, with the fintech set to become presenting partner of the NBA 3X Philippines Open from the 2026/27 season.
eToro partners with Leeds United and Leeds United Women
eToro has signed a multi-year partnership with Leeds United, becoming the Official Trading Partner of both Leeds United and Leeds United Women for the 2026/27 season and beyond.
Circle puts USDC on Chelsea Shirts in landmark partnership
Circle become a Principal Partner and Official Front-of-Shirt Partner of Chelsea FC, with Circle and USDC branding appearing on the men’s, women’s and Academy shirts from the 2026/27 season.
The Battle for Florida: Why Banks and FinTechs Are Betting Big on Sports
Financial brands are taking over Florida sports. From Nubank and Banco Inter buying MLS stadium rights to JPMorgan Chase and Itaú targeting NBA arenas, banks are using sports for market entry, acquisition, and wealth defense. See how finance is carving up Sunshine State sports!
NFL Extra Points Credit Card Moves to American Express Network
American Express and Bread Financial have launched the NFL Extra Points Credit Card program on the American Express Network, with Bread Financial continuing as the issuer and 18 NFL teams launching cards on the network.