FinTech X Women's Sports 2
Financial brands are showing up across women’s sports. But how deep does that relationship go? We map the payments, products and infrastructure emerging behind the sponsorships.
Latest
Revolut goes in front of the shirt at Como 1907
Revolut partners with Como 1907 to become the club's Official Front-of-Shirt Partner for the 2026/27 season, deepening a relationship that began in 2025 when Revolut became the club's Global Banking and FX Partner.
FinTech in Women's Sports: Part 1
Financial brands are showing up across women’s sports, from the WNBA and women’s football to golf, tennis and badminton. We map the emerging fintech playbooks, the early-mover opportunity and what the growing investment means for the sports themselves.
U.S. Bank throws $250K behind Flag Football
U.S. Bank is putting $250,000 behind GENYOUth’s NFL FLAG-In-School programme, using its NFL relationship to bring flag football and financial education into more schools and communities.
Bank of America keeps its Stadium Rights on Panthers Turf
Bank of America is extending its long-running naming rights deal for the Carolina Panthers’ home, keeping its name on the stadium as the venue heads through a $1.3 billion-plus transformation.
Afterpay puts its name on Sydney’s biggest indoor arena
Afterpay has officially launched Afterpay Arena in Sydney, turning a five-year naming rights deal announced in May into a live payments ecosystem spanning tickets, food, drinks and merchandise across one of Australia’s biggest sports and entertainment venues.
Inter.co takes over Orlando's Stadium
Brazilian fintech Inter rebranded its Orlando stadium partnership from Inter&Co Stadium to Inter.co Stadium, deepening a commitment that now includes exclusive fan benefits for Inter customers across every matchday at one of Central Florida's most visited venues.